Digital Marketing Techniques
Learn the latest strategies to navigate the digital landscape. From SEO and social media marketing to content creation and analytics, this module gives students the tools to succeed in the digital age. Practical exercises and case studies provide hands-on learning and enable students to utilise digital platforms for business growth and brand awareness.
E-commerce for Business
Immerse yourself in the world of online commerce and discover how to capitalise on the digital marketplace. This module covers the fundamentals of e-commerce, including website design, payment gateways, customer engagement and logistics. Students will gain insights into successful e-commerce models and explore strategies for starting and managing an online business. Using practical projects and real-world examples, students will develop the skills they need to succeed in the competitive e-commerce landscape.
Sales management
Master the art of selling with comprehensive training in sales techniques, customer relationship management and salesforce management. This module emphasises the importance of building strong customer relationships, understanding buyer behaviour and implementing effective sales strategies. Using role play and case studies, participants will develop the skills to drive sales growth, improve customer satisfaction and maximise profitability..
Information Technology Planning & Infrastructure Management
Explore the pivotal significance of information technology in propelling company innovation and achieving success. This subject delves into the areas of IT strategy, infrastructure management, cybersecurity, and emerging technologies. Students acquire the knowledge and skills to synchronise IT plans with organisational objectives, evaluate technological requirements, and develop resilient IT infrastructure. By engaging in practical projects and simulations, students acquire the necessary technical skills and strategic thinking abilities to effectively utilise information technology for gaining a competitive edge.
Marketing Management
Explore the strategic elements of marketing management, such as product innovation, pricing techniques, distribution networks, and promotional campaigns. This curriculum enables students to adopt a comprehensive approach to marketing, combining creativity with analytical precision. By engaging in case studies and simulations, students acquire the skills to develop marketing strategies, efficiently distribute resources, and evaluate marketing effectiveness. Through the acquisition of the fundamental principles of marketing management, students are equipped with the necessary skills to effectively guide marketing teams and propel business expansion.
Systems and Operation Management
Acquire knowledge about the structure, functioning, and enhancement of systems involved in the production and distribution of goods and services. This subject encompasses fundamental concepts including process design, capacity planning, inventory management, quality control, and supply chain management. Students acquire the skills to maximise operational procedures, enhance efficiency, and elevate customer satisfaction. By engaging in case studies and simulations, students acquire the ability to solve problems and build practical techniques to efficiently manage intricate operations.
Principles of Marketing
Explore the basic principles of marketing and gain an in-depth understanding of consumer behaviour, market research, segmentation, targeting and positioning. This module provides a solid foundation in marketing theory and practise and equips students with the knowledge and skills to develop effective marketing strategies. Using real-world examples and group projects, students will learn to recognise market opportunities, create compelling marketing campaigns and drive business success.
Students Project Supervision
This module provides guidance and support to students undertaking independent research projects or dissertations. I supervise students throughout the research process, offering feedback, advice, and mentorship. Students gain valuable research skills, critical thinking abilities, and project management experience under my guidance.
Other modules include
- Managing Brands
- Management and Design Project
- Business/Working Ethics
- Business Information Systems
- Business Organisation
- Entrepreneurship Skills
- Management Support Systems
- Decision Support Systems
